Whilst I may be a professional storyteller & content creator in my day job (and, long-in-the-proverbial-tooth when it comes to content production & creative expression) I still screw things up from time to time. Especially when I don’t follow my own best practice rules around content, setting up a good story arc, & getting the right footage or images to support a particular story line.
Case in point, my last Vlog. The idea was supposed to be silly, fun, and informative. And, it was going to center around all of the strange & wonderful flavors of chips found in New Zealand that I didn’t grow up with in the USA (meat people, chips here taste like every type of meat under the sun… it’s a trend that’s both weirdly tasty and wildly fascinating all at once.)
To begin with we thought our idea was clever & the narrative clear while filming. After an hour of shooting, we packed up shop & I hit the editing suite. The video we shot was neither clever or clear. My story line was too complex & went off tangent. No matter how I cut the conversation, the end product felt gimmicky & wobbly at best. It was one for the rubbish bin. To say I was disappointed in myself for not getting good enough content for a YouTube channel with only 14 subscribers would be an understatement.
I was livid with myself! C’mon, Cass! This is what you do. It’s what you’ve been doing on behalf of brands for over a decade. I kept asking myself “Why’d you not put into practice the elements you know are needed to make a good, cohesive story?”
The answer: I dunno.
Maybe I got over-confident. Maybe I thought I’d fix any missteps in post. Or, maybe I just was trying to do too much at once (I’m going to go with this one.) The end result is that I’ve binned this video as I’d imagined it in long-form in my head & instead put together a cut-down version of outtakes which are actually pretty funny!
And, whilst I’m kicking myself for not having a video to post for a few weeks now, I’ve learned some good lessons.
Simplified down, here they are:
Lesson 1: know the story you want to tell before you hit ‘record’
Lesson 2: stick to a simple story line (this is imperative!)
Lesson 3: know the tone of your narrative up front – and plan B roll/supporting shots
Lesson 4: outtakes are sometimes the best takes
Lesson 5: eating chips & drinking gin on a Sunday afternoon with your best friend/soulmate is worth a re-shoot next week
Enjoy our outtakes, they’re all we’ve got this week!