Lessons of a life lived thankfully.
Like all of us, I’ve spent a lot of time over the past few weeks glued to news outlets, Twitter, Instagram, podcasts, & other channels to keep myself & my family informed about covid-19. And, if I'm honest, I'm feeling pretty much at saturation point from an emotional & intellectual standpoint when it comes to …
This isn’t a new idea, in fact it’s an old one. It’s only the platforms on which we’re meant to sparkle that are different. Le sigh. Hands up if you’re already bored of all of the beaty-chesty congratulatory swill that people post in an attempt to feel any bit of anything at all. We chase this kind of interaction because we’ve forgotten how to say “Thank you,” and “Well done,” and any other nice thing to each other in real life – so we look for kindness online.
If there's anything I love in work & life it's a good deep-dive into C-words. LOL. WTF? Hold the phone... Yeah, welcome to my mind. Always a bit left-field, but that’s cool. Left-field was always my favourite position on the old baseball diamond anyhow. Seeing that I was born a literal C-word and seeing that C-Word was …
Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife - or both - beg to go in!) told the world that they would soon be “switching up social.” And switching things up, they have done! In a statement across channels - …
I'm Old(ish). Lately I can't seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. And, though it's difficult to admit, the pre-internet-era was a time that existed in my lifetime. …
What's your story? No, really. What is it? Humour me for a minute - let's try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind about your story. While thinking through it, allow your mind to wander. Allow your biases, for …
Continue reading "The Case For Writing (And Investing In) Your Brand Story"
Every year as we collectively rock into the Festive Season, I like to take stock of the year just gone by. By slowing down & feeling grateful for new lessons-learned, big wins, ouchy losses, & everything in between I'm feeling rather introspective & reflective.
I caught one heck of a flu bug this time two weeks ago. You know the kind: a truly knock-down, stay-down kind of virus that had me crawling on my hands & knees to get from my bed to the couch where I would collapse & whimper entire days away. To say this bug was …
Continue reading "Slowing Down to Speed Up: Top Tips For Playing the ‘Professional Long Game’"
When I flew to Anaheim last June, I wasn't simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime...and, something else entirely. Exactly what that 'something' was, I hadn’t a clue - but I knew I’d know it when I saw it. I knew a …
Continue reading "VidCon Australia: Defining Influence & Working With Influencers"
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
