Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife – or both – beg to go in!) told the world that they would soon be “switching …
Category: Content Marketing
Forget Hacking Algorithms! Do This ONE Thing & Your Content Will Stand-Out Every Time You Post
I’m Old(ish). Lately I can’t seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. …
The Case For Writing (And Investing In) Your Brand Story
What’s your story? No, really. What is it? Humour me for a minute – let’s try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind …
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My Top 10 in 2017: Riding the Waves, Outlasting the Blues, & Finding the Silver Linings
Every year as we collectively rock into the Festive Season, I like to take stock of the year just gone by. By slowing down & feeling grateful for new lessons-learned, big wins, ouchy losses, & everything in between I'm feeling …
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Slowing Down to Speed Up: Top Tips For Playing the ‘Professional Long Game’
I caught one heck of a flu bug this time two weeks ago. You know the kind: a truly knock-down, stay-down kind of virus that had me crawling on my hands & knees to get from my bed to the …
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VidCon Australia: Defining Influence & Working With Influencers
When I flew to Anaheim last June, I wasn’t simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime…and, something else entirely. Exactly what that ‘something’ was, I hadn’t a …
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Social Media Q & A: Influencers, Channels, & Trends
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
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