My Favourite C-Words

If there’s anything I love in work & life it’s a good deep-dive into C-words. LOL. WTF? Hold the phone…

Yeah, welcome to my mind. Always a bit left-field, but that’s cool. Left-field was always my favourite position on the old baseball diamond anyhow. Seeing that I was born a literal C-word and seeing that C-Word was once an actual nickname that my ex-husband’s ex-girlfriend lovingly called me, it just makes sense to feel close to them.

To me, C-words just feel a bit warm, cuddly, & slightly badass. Think about the beauty of the C.

Clever. Cookie. Craft. Caboose. Capsize. Cheeky. Chuffed. Cervix – a ha! Caught ya sleeping didn’t I? 

As a young girl Cookie Monster taught me that “C is for Cookie, & that’s good enough for me!”And if any song has ever helped me through life it has to be this gorgeous wee love-letter to sweet treats in which flour, sugar, water, & choc-chips are melded into a blob of heavenly nom-noms. That said, I’m not here to talk about Sesame Street, ditties, or naughty words that march along in 4-lettered-giggles. 

Nope, I’m going to dive a bit deeper when it comes to Cs. These Cs are the ones that might make or break a brand, a person, or a profession. Since I’m addicted to the rosy-colored outlook of life, just ahead we’ll be focusing on the things that can make your business stronger, your soul fuller, & your journey through life a wee bit sweeter. Your job? Embrace the essence of optimism inherent in the ideas ahead. 

Buckle up, Team. Here come my fave C-words! 

CREATIVITY

Defined as the use of imagination or original ideas to create something, creativity is my C-word Bae. It’s easy to fall in love with a concept that melds together originality & functionality.

It’s also fun to live & work in a profession where the art of crafting a strong strategy & marrying it to clever creative iteration is soul-filling. Within the bounds of creativity are abundant opportunities to not only find clever ways to deliver marketing & ad campaigns that are both effective & memorable, but there’s also a spark of magic in moments when all of the pieces of a proverbial puzzle come together. 

Call it what you will, I know instinctively when we’ve had an “A ha!” moment. By rights, as someone who can live in big blue sky while still acting as a tether to the reality of business needs, creativity is what keeps me going. I’ve been reading a lot of articles recently on the future of work, the impact of AI on marketing, & on crucial factors for driving business & individual success in a saturated digital marketing world. Of all key attributes & skills required to drive success, I bet you can guess which is the stand-out winner. Yep, head & shoulders above anything technical, creativity is what we need to start teaching our young ones to embrace if they’re going to be successful as they grow.

I should also be completely clear here as I write this. I’m not talking about teaching our sweet young people to be like the presumptuous, wanky, assholish once-were-super geeks who style themselves as savants & name themselves as “Creatives” with a capital C whilst looking down on anyone who doesn’t have the ability to wear tight leather pants or to sit around all day drawing on walls & calling a scribbled storyboard art. Nope. There’s a fresh hell reserved for the creatives who actually believe that their minds are better than those of others. The truth is that every single one of us can be taught to be more & more creative.

We can wire our brains for strategic thought & we can also wire our brains to think beyond the norm – to love playing in the realm of ridiculous.

To do this is pretty simple, we create a cheat sheet (we marketers love a good cheat sheet, don’t we?) Dialling up creativity in any situation can be done in five simple steps. The first step is to understand the problem you’re attempting to solve & understanding associations between questions, problems, or ideas from other fields. When you can look beyond your product or campaign to another & see connections with the idea you’re attempting to harness, you’re on the right path! From associations, the next move to make is one towards questioning

Early on in my career I often fell victim to building ideas upon wobbly foundations – or, rather common wisdom. It’s the job of a creative mind to question common wisdom, to poke at it, to shake it in the box, to break it a bit. When it comes down to it, newness only happens when we step away from the old ways of thinking & doing. Therefore questioning is critical.

From here, we must take the time to observe the behaviour of customers, competitors, stakeholders, & suppliers. When we watch others we often are able to visually see just how things might be done better, more efficiently, & more effectively. If we skip the observing phase of creativity, we miss out on crucial information in building ideas that meld originality & functionality. 

Networking, like observing, is a process by which to introduce & challenge new ideas with people who see the world differently to you & your team. At this point in the creative process it is key to ensure your networking & working groups are diverse. Diversity isn’t just a catch-phrase for modern times my friends, it’s a necessary ingredient to being successful. There are only so many of the same faces & places we need to re-hash before everything becomes banal & yawn-worthy.

After networking & sharing your concepts wider than the team you work most closely with, you’ve now reach the experimenting phase of your creative journey!This is where you get to pull together all of your strategy, information, iterations & ideas & try them out. 

The best & worst part of the creative process is sharing what you’ve created with others. It’s exhilarating & horrifying sharing something you’ve created with people who might not see your vision through eyes that understand the method to your proverbial madness. But it needs to happen.


Brilliance that isn’t shared is brilliance wasted, yes?

Embrace that fear, my friends. Share your ideas – & as you do, take people on the same journey that you went through in concepting. The sell-in is much easier when people understand how you made it from a David Bowie to a pair of skateboarding sneakers.

I couldn’t write about creativity without including a strong nod towards those moments we all have when we just can’t get into the groove of creating. We’re all different when it comes to how we create, too. Some of the most brilliant creative minds I’ve ever worked with can create on the spot, in a room full of people. They feed off of the energy in a room. I can’t do this. In fact, situations in which I am put on the spot to deliver brilliance scare the shit out of me. I need a more hybrid experience. I need time to myself to work through the first few steps of the creative process, & then need others in the networking & experimenting stages to optimise ideas & executions. 

Knowing that we all thrive in different environments is key to being a successful leader & a successful marketer by rights. When I need time away from the hustle & bustle of the office I walk. I leave the noise & head outdoors. I find there’s no better way to understand & embrace a wandering mind than to wander. While wandering I am able to focus on a singular problem & to hone in on a single source of truth that leads to many ways of approaching a solution. Whatever it is that helps you find your creativity, know your levers & pull them when you need to. We’re all creative & we’re all creatives. All of us. 

So own your creativity. Own your art. Own all of it & be proud of whatever brilliant ridiculousness your mind conjures up. Author Liz Gilbert has summed up creativity & the pursuit of living a creative life in a way that I am in love with, she calls it Big Magic. 

And, I’m all for this kind of magic.

COMMUNITY

Talking of magic, another favourite C word of mine is the glue that holds humanity together. Beautiful, imperfect, necessary, & strong without community we’d all be wandering through the world alone. I remember when of social media & online chat started to seep into daily life. I was in college in Santa Barbara & my roommate, Carrie, downloaded AOL Instant Messenger. The interface was so easy, the ability to connect so quickly was novel, & the feeling of community was immediate. As silly as it may seem now, we actually used to chat to each other online while in the same room! Not long after discovering the ease of community building when adding people into chat streams & conversations, the first murmurings around Facebook started. We already had My Space. Why did we need/want/require something other than My Space?!? LOL. Oh how interesting it is looking back on the days before the big blue logo! 

It was my younger brother who was in school mid-way across the country in Missouri who invited me to become a member of The Facebook. My first reaction to the new platform was reluctance. My second reaction (very soon after the first) was happiness. I could see people I know who were super far away from me & check in on people around the edges of my community, too. IRL & online really started to meld into one here. And, for a while the social part of social media reigned supreme. When it came to community & community building it was all of us together. Before we as a media & advertising profession over-pivoted on shouty advertising in a traditionally community space, we stayed fairly kind to each other too.

But things, as they do, changed. From my perspective, change is good. It’s constant. It’s the only thing promised to any of us. But somewhere along the line over the past decade, with a glut of social media channels finding their way into our brains, we seem to have forgotten the heart of what matters most for people as a whole, & that’s the connective power of community. In the past year I’ve lost a handful of men to depression & anxiety. All of these men were young. They had young families. They were talented. But, with the pressure to keep up online with the likes, comments, shares & witty retorts – they lost a true community. For them, even with all of the connections available online, IRL was a lonely place. My heart breaks for those they left behind. My soul longs to do better by our posterity to ensure community is the centermost aspect of any connective outlet we as humans are a part of. 

So, how do we dial up community in an era where ad units, whiz bang interactive ad placements, & more ads hit us on the daily than ever before in human history? Well, firstly we need to invest in our people. Who are our community managers? How do they see the world? Are they taken good care of on & offline? Once we as marketers & business people learn to treat the online world as a place just as beautifully suited for building positive interactions as offline, we’ll literally be saving lives alongside driving business return. Not a bad combo, right? 

Also, when it comes to community, taking the time to banter & have fun as a brand is of the utmost importance.

The gorgeous reality of a democratization of communication in the form of social or online media is that we’re all able to connect better & more frequently on our own terms. We’re able to see, hear, & invest in truly diverse ways of seeing the world.

Basically, community managers who do an awesome job at their jobs are some of the most woke & empathetic people I have ever met. And, if we can shift the conversation to business performance for a hot second, community is the root of all sales. It always has been & always will be. 

This is why there are creative agencies out there who are still attempting to peddle “viral videos” in response documents. They’re not just going to make you a video. Nope, they’re after virality. Why? Simply because social currency & viral sharing are things you cannot buy. They’re at the upper echelon of the community scale online. They’re Wonka’s golden ticket. The only way to cash in your ticket is to invest in community. There are no more happy accidents & social media shortcuts. Humans are mostly immune to bullshit. So why not turn away from the BS & dive into authentic community building? No matter the channel, platform, or space – if you have an engaged community, they’ll follow wherever you are. And that is magic! 

CHANGE

Ah, ch ch changes. Turn & face the strange indeed. When it comes to the most impactful C word of them all, change has to be it. Change is our only constant. It is both a North Star of hope & a black hole painted in shades of despair. Everything & nothing all at once, change is what every movie, song, story, & creative endeavor is about at the core. And, cliché or not, change is both the cause & effect of everything any of us ever do in life. Which means that getting comfortable with it – or rumbling with it as Brené Brown might say – is the only way to live a truly fulfilled. It’s in the rumbling that we build muscle memory & mass. It’s where we gain grit & strength & maturity. 

If we spend our time at home, at work, & at play afraid of change we’ll spend our time in a constant state of fear. And, bleurgh. Yuck. No one wants to live like that. Embracing newness & seeing opportunity in change takes practice though. It also takes communication. When we talk about comfort & joy a lot of the words that we weave into societal narratives are that of a language of stability & relative sameness. We love the idea of jobs that don’t go away, homes that are forever homes, & families that never veer away from what popular culture tells us families should be. I call bullshit on all of this. 

When you think about growing up, what are the stories you tell yourself & others? Are they banal stories of days that turn into months that turn into years that become a life of doldrums & sameness, or are you a bit more like me & see your defining moments as the ones you could never have seen coming? When I was a kid there’s no way I would have guessed that I’d become a professional storyteller living on the other side of the planet in a country smaller in size & population than my home state. I’d never have guessed that I’d have married young. I definitely never would have imagined that I’d have been a young mother, or by rights, a young(ish) divorcee. 

Going through the pain of a broken marriage meant that all I knew was change. And I had to get comfortable with it on ground that I wouldn’t ever describe as common. Far from home in a country that didn’t raise me, I came of age because of change. I became a better mother because of change. I became my truest self through a complete unravelling. I learned that love wasn’t stagnant, but a rollicking ride. A rodeo ride of sorts. One minute I’d be racing around barrels, then there’d be eight seconds of sheer bull-riding terror. All up though, life’s been one helluva rodeo. That’s all thanks to change. 

There’s something superbly beautiful in embracing the grit that comes along with the pearl of change. When it comes to our work, the most important thing we can do as professionals is to embrace the changing nature of communication platforms & to try our damndest to love little moments of newness that shift & change our goalposts daily. The world of a successful marketer is a world in which change is seen as a curveball that we’re well ready to knock out of the park. 


Embrace change, embrace a fun-filled journey. 

CONSCIOUSNESS 

Wokeness. It’s a thing now – to be woke that is. I’m pretty chuffed about it being so, too. For far too long there seemed to be a gap in our knowing & our actions when it came to how we comported ourselves in an ever-growing & ever-churning consumerist society. We learned young that bigger meant better. We were told that the more you have, the more you’re worth (not monetarily speaking). We were also sold the idea that if we wanted to be happy, we needed to not show any cracks.

The end result? We’re all cracking a bit. With an incoming tide that is now allowing us to ride to a shore of soft, sandy wokeness – we surfers of sustainability & circular economies are changing how we live, how we buy, what we consume, what we create, how we worship, how we parent, & what we consider love.  We’re awakening to our impact on the world beyond our own selves & are starting to understand just how potent each & every human being is. All of this is so very overdue, too.

I can remember being a very young child, maybe six years old, thinking about how much trash our little family of four made every week. We had a big dumpster out of the back of our home & wouldn’t fill it weekly, but I’d say we definitely filled it monthly. I remember watching my Dad tie up the ends of thick plastic bags that were almost as big as me. He was strong with big muscles, kinda like He-Man. Still he lugged the rubbish bags out. They were heavy. 

My mind always wondered: 
How in the hell did we create so much waste? 
Where did it go? 
Did everyone else make just as much rubbish? 
Why weren’t we recycling everything?

My heart & head are heavy thinking through all of this right now & the implications of how much I personally have hurt the earth over the course of my lifetime simply by throwing shit away. I’d like to pull out the “I didn’t know any better!” card, but somewhere even in my little girl mind I knew what we were doing wasn’t right. Trash just didn’t evaporate. On the scale of heathen to woke, I’d say I’m still waking. In work & in life I am much more cognizant of how the things I buy & the things I throw away impact the planet & posterity. When working with large organisations I outright refuse to engage in down-&-dirty retail for products that are made without sustainability, longevity & a circular economy mindset baked into them.

How can we work towards helping our brands & businesses become woke? First we need to be aware of our need to awaken. From there we need a plan. A mindset shift away from money being the be all & end all in defining business success needs to happen. And, when we advertise, we need to do so morally & ethically. Yeah, it might take more time, resource up front, & be challenging in the first instance – but we can literally make the world a better place by thinking consciously when we plan our campaigns & content calendars. Waking up can be confusing, but oh what a world to inhabit once we’re all awake together.

CAKE

Who would I be if I made a list of favourite C words & didn’t even make a nod to the deliciousness that is cake. No matter your sweet, spongy, icing-laden tickle of choice, cake just makes the world go round. In good time & in bad, there’s cake. From standard chocolate to funfetti, life is too short not to enjoy & indulge every once in a while. A good life rule: just eat the damn cake. This C word has nothing to do with marketing or business (unless you run a cake marketing business), but has much to do with balance & blood-sugar which means it’s a-okay with this sweet-toothed tiger. 

In conclusion, when it comes to C-Words, we can have our cake & eat the heck out of it… too. 🎂

SELLING MY SOUL TO THE SCROLL

DEAR LORD,  SOMEONE SOMEWHERE PLEASE TAKE MY PHONE AWAY FROM ME!
Hide it from me.

Throw it out the window from the 100thfloor (but, ferchrissakes check for pedestrians below please, I don’t want anyone injured.)

Toss it overboard into the sea – have it swim with the fishes (then retrieve it to dispose of it sustainably if possible.)

Seriously though, please someone help.

I HAVE NO SELF CONTROL & AM ON MY PHONE FOR WORK, PLAY, & COMPLETE MIND-NUMBING RIDICULOUSNESS AT ALL TIMES!!! HELLLLLLLLLLP!

Whew.
Sorry about all of the shouting to start this all off. But, I needed to get that off of my chest. Recently I’ve been struggling with how damn addicted I am to screens, & to scrolling.

Mindlessly, mostly, too.

I’ve been thinking a lot lately about how much more productive a human being I could be out of work hours if I spent less time on any kind of device. Thinking ain’t doing, I know.

But, it wasn’t until the recent iOS update that I was hit squarely between the eyes (seriously, right in the brain) with irrefutable information on how much time I’m spending on my phone. With the new “screen time” data available that I now see – in unmistakeable numbers – just how much of my time I’m wasting scrolling.

The numbers aren’t pretty, Team.

A small story:
Day one after the new iOS update I confidently opened up my phone to check my usage data for the day. I’d had a busy day at work & busy bookends to the day doing the school-run & school pick-ups. Surely I would be an exemplary example of digital mastery and methodical app mastery.

Um, nope.

I’d spend THREE HOURS on my phone on social media alone. I spent 2 hours of that time on Instagram. What the actual f*ck? I couldn’t even remember being on Instagram. Let alone any of the content I’d apparently consumed. Yuck.

From this point, I realized I’d need a self-intervention. After having taken all social media apps off of my phone this time last year – they’d crept back into my daily life & back onto my homescreen. When I say ‘crept’ I mean hit my iphone like an avalanche of time-yet-to-be-wasted. GAH!

From the second day of recording my screen time, it became glaringly obvious that I’m still a tech/social-media addict. I know I’m not alone in this. But, when you’re someone who studies the physiological & psychological effects of new media on our brains – I should be better than Josephine Bloggs at logging off. Right?

Again, nope.

Right now I’m wrestling with taking all social apps off of my phone again. It is definitely time to start putting limits in place to stop myself feeding the feed with a soulless & unending scroll that my attention isn’t even paying attention to.

Because time-wasting is most literally wasting time. And there’s nothing I abhor more than wasting our most precious & unrenewable resource as humans.

Hints

  1. Be super intentional when it comes to your time & attention
    Don’t just be intentional, throw a cape over your shoulders & be SUPER intentional with who & where you spend your time & attention. I have found it pretty hard/frustrating to focus my attention with my phone anywhere within eyesight. To counter my own lack of intestinal fortitude when it comes to ignoring the siren call of my iPhone, I try to put my phone somewhere out of eyeshot from the moment I get home from work. I find myself being pulled back to it like a fish caught on a fishing line. But the more I practice the distance-method of living with tech, the better the results of ignoring the need to feed the feed!

  2. Take the apps that drain the most of your time off of your phone
    This time last year I took all of my social media apps off of my phone. Why? For the same reason that I’ll be doing the same thing again this year: they are a waste of time 99% of the time – for me at least. Mindlessly scrolling in an unaware & numbing way is such a darn waste. By taking apps off of my phone, I’ve foundthat my time online is much better spent. I hop onto a channel, do whatever it is I feel I need to, then hop off. Simple? Seemingly. The urge to tap into another universe (AKA social media) is strong. Going cold-turkey is one way to get more of you back into your days!

  3. Set yourself a time limit for aimless scrolling (chewing gum for the brain)
    If you can’t go app-less on your phone, or you’re prone to aimless scrolling on your desktop – fear not! A good way to get out of the habit of scrolling is to set yourself a time limit. I try to scroll for no more than 15minutes at a time before getting back on track & focussing in on more productive pursuits during the day (or night.) You might need 30 minutes of mindless online socialising to calm your brain a bit – the important thing is to set yourself a realistic limit so that you’re not heading online for a single google search & then look up only to realise you’ve spent ten hours reading through the entire history of the Vikings when they landed in England. Tough cookies though, them Vikings.

  4. Notice what makes you feel good, bad, or indifferent… do more of the former & less of the latter two
    This is so so so important. SUPER important, even. Being present & understanding your gut feelings when you’re online is something a lot of us don’t do well – myself included. It’s hard to make a concerted effort to understand your feelings & emotions when you’re mindlessly scrolling. That said, once you start to understand what makes you feel good, bad, or otherwise, you can curate your feeds to suit more positive interactions. Just because you’re supposed to love Beyoncé & follow kale-eating macro health bloggers doesn’t mean you have to if following them makes you feel a little bit less that the awesome you already are. It’s totally okay to unfollow or never follow the crowd in the first place. You do you, Boo.
  5. Read more books with actual pages
    Whoa. What? Yeah, I know… right? Books with pages. They’re bad for trees, but man alive, they’re sure good for your brain. They don’t have notifications, in-built distractions, or need ad-blockers to keep $hit you’re not interested in from stealing your concentration away. Books with pages are great because you can write in them, you can touch each page as you turn it, & there’s no such thing as an endless scroll. You know how far along you are in a story simply by looking at how deep you’re literally into a book. If there’s one tip in this article I follow fastidiously, it’s this one. Books with pages are modern day rock stars. Truly.

 

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Adding More ‘Me’ Into My Days

Lately I’ve been taking stock of things. You know, adult-y, important, life-y things.

And, in taking stock of all these adult-y & life-y things, I’ve come to a fairly heavy, yet ridiculously common sensical conclusion – there’s just not enough time in the day.

Seriously! I work hard. I support my family. I try as hard as I can to stay in good touch with friends. That said, the time to do things beyond the daily routine seems as elusive as something, erm… elusive.

With time coming out as the main winner in the what-I-need-more-of stakes, I’ve gone around in circles (not literally) to figure out where I can cut corners, clip edges, & add more of time into my days.

Ruh roh, Rorge!

Bad news alert: Other than altering the algorithm of the universe & manufacturing more actual time, there’s no short-cut to making more space in our calendars other than doing just that.

In taking the time (see what I did there) to take stock of 37yr old me, I’ve come to find that I am really good at making time for others. And, by rights, I am shockingly bad at spending time on me. That’s set to change though. It has to.

I’m not sure when exactly it was that I stopped prioritizing time to understand my own thoughts, values, & goals – but I imagine it was when I was staring down the barrel of a traditional lifein my early 20’s.

Married at 23yrs old, child by 24yrs old & wanting to fit into templated cultural standards imposed on me, I went with the proverbial flow – even at times when I felt like swimming against the tide.

Living the ideal of Western adulting was an easy way out. I see that now. The few times I tried to fight to find my individuality, I was put squarely back in my place. Plus, I was  safe, content, mostly happy, & cool with how life felt when there wasn’t any conflict.

So I stopped fighting.

That was then. I built my life & my sense of self on pleasing others & helping others to succeed. This filled my soul almost to full, but the last little bit was always missing. The deeper I dug into what made others tick, the more I realized I wasn’t wholly aware of the things that make me tick.

Not knowing myself made it hard to truly know others, though. And, with the end of my first marriage & in falling in love again, I knew I’d have to really invest in myself to be happy & to make any close relationship truly flourish. Yassssss, ain’t flourishing grand??!?

Let me tell you this: the act of trying to understand oneself is an act of unravelling in itself. It’s also a piecing together of a puzzle that I now realize will always be a whole picture, even when incomplete.

So, how have I been adding more me into my days?

A bit like this…

1.      Allow yourself to be complex

Nothing is simple. Not a single damn thing. Especially not human beings. Humans, as being are inherently a state.

To behuman.

To bein motion.

To beanything is to be human.

Right? So when we try too hard to streamline who we are, or in an opposite turn, ignore who we are completely – then we lose ourselves. By allowing ourselves to be complex & to love the minutiae of who we are, we then give ourselves permission to be imperfect. We strive not for the simple, but for the beauty in the details. And, beyond everything else, when we embrace the complexity of being human – we embrace the beauty of who we were, are, & will become all at once.

2.     Say “Bye Bye” to the Binary         

We all reckon there are only two sides to a coin. But, good news, life isn’t like flipping a coin. Our trips around the sun, should we be lucky enough to experience enough of them, are beyond black & white. And, let’s be honest, Yin & Yang only offer us all so much in terms of understanding the world around us. No singular pro or con, expression of self, or way of being is binary. When you look for them, there are grey areas in which to pay, explore, & discover who you are. In doing so, you learn what matters most to you. And, when you know what matters most to you, you prioritize your time differently. You fill your soul more readily.

3.     Know your tipping point & really feelyour feelings 

We’re nuanced. Hugely so. However, when it comes down to it – we’re our own best judges when it comes to whether or not we’re about to speed full-tilt off of a cliff face or not. My coping method for corralling stress for a long time was to keep moving. My favorite quote was (and sometimes still is, but in a different way) ‘motion begets motion.’ By not slowing down, & by speeding towards a cliff-face I ignored all of my ore-determined warning signals that are in place to tell me I’m heading towards disaster.

Lately however, I’ve been making a concerted effort to really feel my feelings. I’ve suited up, grabbed my goggles, & decided to swim in the mire & murk of confusion. I’ve gotten comfortable with discomfort. And, in the process, I’ve become more attuned to understanding when, how, & why I need to slow down. By tuning in to my gut feelings, I’ve been able to sit in discomfort long enough to change tact. In doing so, happiness & relief follow. Halle-frickken-lujah!

4.     Step away from sameness

Same ‘ol, same ‘ol. There’s comfort in routine – to a point. I find I’m at my most creative, passionate, & driven when I am challenged. Challenges aren’t born of monotony. They just aren’t. When we surround ourselves with difference – time flies, innovation happens, & silliness is welcome in spades. Making a concerted effort to change little things, to shake stuff up a bit, & to embrace the opposite of sameness gives us all a better view of who we are & how we feel when we’re learning. I’ve always found beauty in difference, and as I grow older, I now realize that it takes a truly concerted effort to step away from sameness.

5.    Chase your happy

Listen to your gut, and when it’s feeling happy, take note. Then, chase that feeling. If there are big chunks of time in your day to day life dedicated to things that make you feel anxious or unfulfilled, throw them out. Seriously. Chase your happy. Those notes you took earlier when your gut told you that you were having a good time? Keep them close to you & read them back when you need them. Most importantly though, lace up, stretch, & sprint towards the things that fill your soul. I love to mull things over & wade in worry as much as the next person. But, there’s no better way to be happy than to chase your happy willingly. Go on y’all, try it.

Wandering And Pondering, Slowing Down to The Speed of Life

Goodbye, Commute. Hello, ‘Me Time.’

I recently had three weeks at home between jobs. Well, really, only one week between them – but I spent the last two weeks at my old job tying up projects from home. But that’s all beside the point.

What I got, was three weeks of not having to fight traffic, rush out of the house, or stress about running from meeting to meeting without time to eat, drink, or pee (AKA the trifecta of natural losses stemming from most corporate cultures these days.)

I know it wouldn’t surprise you to know that a professional life without traffic, timeframes, interruption (open-plan offices can be both the best thing & the worst all at once), or the need to wear anything other than activewear is good for both mind & body.

But, I’ll say it here anyhow:  whoa nelly, a few weeks of working to my own timeframe, at my own pace, & with the ability to exercise & ponder was amazing.

When I set out for some “me time” between jobs, my goal was to do nothing. And, to do a lot of it, at that. All of those copy-paste days of waking up, getting out the door, driving to work, sitting through meetings that could’ve been emails, driving home, sleeping…wash, rinse, repeat… oftentimes, fill a soul they do not.

For me, the goal of doing nothing was the pinnacle of re-setting. Though, as it turned out, my idea of nothing became doing a lot of somethings. And, looking back on it now, I’ve learned some good lessons when it comes to the art of slowing down to the speed of life.

Meditation in Motion
What have I learned about slowing down, then? Well, firstly I’ve learned that walking – or rather, wandering – without reason or end goal is the most cathartic thing for me when it comes to clearing my mind & moving my body.

I so love wandering. I walked every, single, day for three weeks & felt a huge shift both mentally & physically for me. I put my phone away & looked at flowers. I relished in the sunlight on my arms & legs. I sat near the ocean.

I went to cafes & eaves dropped on little old ladies (man, they’re the queens of the Gossip!)  In all, some days I walked over 30kms. Never did I have a day under 15kms. And, the wander + ponder gift I was given by time cleansed my soul happily & helped my mind wander creatively.

There’s peace in allowing your brain to wander freely. When you realize that there’s life beyond office politics, chasing numbers, & exhausting yourself to the point of tipping over – you put more onus on chasing memories.  We’re all only ever here for a short time. We might as well make it a good time. Right?

Wandering for the sake of it is akin to re-learning to play. At some point, as adults, we deprioritize playing. Some of us (I’m guilty of this at times) forget to play at all – or we create an internal narrative that playfulness at work will be seen as weakness. Pish tosh to that crap. My goal moving forward? Play more. Laugh more. Connect more.

What a blessing to have time to play without boundaries. With the only reason for it being to have fun & be joyous. I believe 110% that there needs to be more time built into corporate life for people to work play, physical movement, & the space for thinking into a day.

Slowing Down Means Speeding Up – Creatively
Between & during walks – & whilst getting myself ready for speaking events & workshops (that I also shoehorned into my “me time”), I listened to hours upon hours of podcasts with topics ranging from the science of happinessto building engaged teams to LGBTQ+ rights conversations & beyond.

By listening to other people, other points of view, & diving deeper into topics & conversations that interest me, I was able to think deeply. To ponder. To pontificate. Most mornings my friend Wendy would come for walks with me & we’d end up with no ears between us (because, ya know, we talked them off of each other).

What I found from having more unstructured learning, more fluid conversations, & more time to dive deep into different topics – is that my creative mind flourished. It’s almost as if the walls of big business act as force-fields against creativity. Really though, it’s not the walls that cause many of us to think inside of the proverbial box, it’s the constraints on time.

Creativity & cleverness both take time. For amazing work to happen – we need air to breathe, time to settle in, & space to evolve. And, a knowledge that speed does not equal best results by any means.

Just as we nurture those we love, we must learn to nurture ourselves & our own ways of working. We must honour the individuality inherent in each other, because the ways in which I work best won’t always be the same as the ways in which you feel most free to do your best.

By binging the TED Radio Hour with Guy Raz, Queery with the amazing host Cameron Esposito, & a handful of other amazing podcasts – I filled my mind day in & day out. And, in doing so, I felt myself becoming more & more interested in the world around me.

Slowing down, for me, was a reawakening of sorts.

No Phone, Who Dis?
One thing that happened the last week of my “break” was that I became homeless as far as mobile phone plans go.

For a full 8 days I had no data on my phone (don’t get me started on the absolute highway robbery of telcos in New Zealand when it comes to top ups on pre-pay plans – $120 literally got me ten minutes on my phone – & I’m still seeing red about it). Day one & two were the most difficult for a tech-addict like myself.

It’s amazing how often we all pick up our phone & look at it for no reason. And I mean NO REASON AT ALL. We’ve hardwired ourselves to have our little BFF in our pockets or on our person at all times. And, I’m being real here, there were moments where I almost struggled to put my phone in my backpack & just leave it there.

By day three, everyone who needed to get in contact with me (or might need to) knew I had no connectivity unless I was at home with wifi or in another public place with wifi.

The freedom of knowing I wouldn’t hear the dull pings of emails, text messages, DMs, or social media notifications while I walked was awe-inspiring. I was no longer on anyone else’s timeframe. I made the rules in my day around when I would check emails, when I’d answer messages, & when I felt like turning back on to the tech.

What I’ve found since heading back to an office setting this week is that I’m the odd bird out (this is usual in most places) because I tend to now forget to bring my phone with me to meetings. The output? Being present. Taking in conversations – & remembering them.

I spend more time ideating, having better conversations, & am enjoying the heck out of my time in a new environment. A lot of it, I reckon, is due to the fact that I’m not tethered to a device that makes me feel like I’m living my life around other people’s to-do lists.

Winning!

Ye Olde Wrap-Up
So, what’s the point of all of these words? Why praise the art of wandering aimlessly?
Easy: we all need to do more wandering & pondering.

We live in a world where the exaltation of busy  is the way in which we comport ourselves day in & day out. I reckon we all need to ask for (perhaps even demand) time to slow down to the speed of the wind in the flowers, the bees in the trees, & the cadence of lyrical gossip that flows from the mouths of old ladies in cafes at lunchtime.

When we allow ourselves to do nothing – something becomes of it. If time is our most precious resource, we need to be kinder in doling it out to ourselves on a daily basis. We also need to be able to realize when we’re moving too fast, too often.

Climbing off the hamster wheel of life & running beside it – then out the door – is the best way to stay hungry, creative, & able.

I hope you’re able to enjoy slowing down soon, you deserve it!

 

A Letter To My Mom On Her 70th Birthday

Dear Mom,

You don’t know this (yet), but I’ve been writing this for months. Years, even. It’s taken me a long time to put into words something worthy of celebrating someone who’s been not just my best friend & North Star, but that to so many others.

The second I hit ‘publish’ on this letter & set it free into the great, untamed wilds of the interwebs, there will be a knock at your door. The knock will be significant for two reasons.

The first reason being the most obvious… no one ever comes all the way up the hill unannounced & then knocks at the front door (and, can I say here in a public forum, just how amazing your new front door looks?) They just don’t. Ever.

Mostly we all just rock through to the pool & then into the house as if it’s our own. Because, well, you’ve always made it feel like it is. Rob & I have only ever known your home as our home… so, ya know, knocking at the front door?

Secondly, the knock will be significant in that the people on the other side of the door are the only two humans you grew from nothingness to the adults that stand in front of you.

Rob & I have arrived to surprise you. Please don’t fall over or pass out (if you don’t do either of these things though, I’ll know that Dad spilled the beans about the trip!)

We’re here to celebrate you. To thank you. And, to shower you with love. In this moment of surprise, if you feel even 1/1000th of the happiness you bring us (& have done for 36yrs), then our deception in surprising you will be worth every mile, minute, & fabulously silly turn we’ve taken to get to you. On this, remind me to tell you about Javier, the Amtrak dude in business class on the Surfliner I took yesterday. YOU. WILL. HOWL!

I could write a novel about you. And, if you ever want me to, I’m happy to. I’d love to write about your childhood. Your adventures growing up as a country mouse & moving to a big city (ahem, shall we mention the abalone sandwich & guacamole debacles?)

I’d also love to share with the world stories about the kindness you exude. The strength that seeps into every ounce of your being. And the way your eyes dance when you giggle. Because, let me tell you, depending on how much red wine you’ve had – they ChaCha, they Rumba, they Two-Step, & they waltz like a ballroom dancing competition on uppers.

But at the expense of time & novel writing, I thought I’d share ten things that make you the most amazing human I’ve ever had the pleasure to have known.

Also, a bonus, not only are you the best human, YOU ARE MY MOM!

HOW LUCKY AM I???

Right, so in no particular order, here’s how I celebrate you, Momma. On your birthday. Today & every day, here are just a few of the things that cause me to adore, look-up to, & to love you without bounds.

Happy birthday, Momma.

  1. You Have The Patience of a Saint
    No really, you do. I don’t know how you raised two kids who were 16 months apart, held down a 50+ hour-a-week job, did all of the traditional female roles in the household, volunteered your time to the community… AND DID NOT KILL A DAMN ONE OF US. Lord knows there were times when ringing our necks would’ve been completely permissible in a court of law. Remember that time I tried to get away with driving up to LA to go to the waterpark & then threw the WHOPPER OF ALL WHOPPER tantrums when you caught me out? Yeah. I remember you looking on in shock & a little bit of hilarity. You actually could’ve reacted with something akin to homicide. And, you could’ve walked away scott free. But you stuck around. And, you kept a calm & cool head along the way. I always like to say that my base personality is more like Dad – a bit fiery, very silly, & reactive. But you, with your calm head & lessons that could be scripted into a Holy book or carved into stone helped to temper me. To teach me more about playing the finite game in life. To enjoy each moment we’re given. Thank GOD or whatever that higher power is out there for you.
  2. But, You Also Have a Nolan Ryan Arm & Aren’t Afraid To Use It When The Right Moment Presents Itself
    While you may have been as saintly as any Saint most of the time, you could also be naughty as the devil. No flies on my Momma, nope. No sir. No way. You were & are a woman of strength & conviction. You spoke up, spoke out, & put your neck (& I imagine ass) on the line to fight for better. To do better. Your throwing arm was also a thing to behold, especially if Rob or I were being bullied or treated unfairly. One of my most vivid memories of childhood took place in the stands at the high school gym. Rob was playing in a late Friday night game (we girls had just finished our game with a win!) & it was a battle on the court to be sure. At one point in the third quarter, a senior on the opposition threw an elbow right into Rob’s freshman face. Rob went down fast. The next thing I know all I can hear is Dad’s voice yelling “No Jennifer! No! Don’t do it!” to which I turned around & saw you – crazy eyed & hellbent on making it to the violent offender – with one of your 6 inch heels above your head. Lock, set, THROW! Thankfully Dad caught your arm just as you were about to bazooka this 18yr old asshole into the year 2099 with a $1000 high-heel. As all this was unfolding, Rob got up (black eyed) & played on. The-elbow-throwing senior on the other team saw you & ran off of the court cowering. And I sat there, beaming. MY MOM IS A MUTHAFUNKIN BADASS WOMAN Y’ALL. Just try something, and a black suede Balenciaga will be your dinner if you do.
  3. You Cook, Oh Can you Cook!
    Rub a dub dub, thanks for the grub…yaaaaaaaaaay, Mom! Right, let’s talk about Betty Crocker Homemaker of the year. Mom, you can cook. There’s a reason every main memory of my life is associated with some kind of yumminess. It’s because you always made sure we ate. And boy did we ever! Remember my obsession with pork chops? And spinach souffle? And croutons? And, no. Not all of them at the same time, folks, sheesh. You always made sure that we had plenty to eat. And, you helped us learn how to set a proper table and to present meals in a beautifully artistic way. Food literally has to look good enough to eat, right? You sure taught us about the art of presentation when it came to cuisine. That skill in itself has helped me so many times to pretend I’m a real adult when I was completely out of my comfort zone. Putting on a good dinner party is a magical fast-forward step into being seen as an adult. 21yr old me thanks you!
  4. You’re The Most Heliotropic (Kind) Leader I’ve Ever Known
    Everything you do is kind. You smile at everyone, talk to everyone (EVERYONE). You make other people feel heard, worthy, & important. Watching you as a small child treat people equally, regardless of social stature or title was magic. That said, it was watching you as a leader at work when I was young that helped to be the leader & the human that I am today. One who puts kindness, empathy, understanding, gratitude & forgiveness ahead of office politics & ego. So many people live life professionally spinning in a giant wheel. They go round & round & round in a never-ending rat-race that might (or might not, for most) eventuate in a big title & some cash in the bank. And for what? A fast-track to the graveyard where you can’t take your fancy title or Roller with you when you go? Gawd, I am so thankful that you taught us about what’s real & really important in life. Getting to know people, working as a team, moving towards a common goal, & allowing others to be just as flawed & imperfect as we are. I still don’t understand folks who are in positions of leadership who don’t know how to connect with others. Laughter is so important. Trust is necessary at all junctures. No successful business was ever built upon the broken backs of others. Instead it’s common experiences, shared struggle, & individuals following their passions that make success long-lasting & impactful. Thank you for teaching me this. Thank you for embodying this.
  5. You Make People Feel Smart, Empowered, & Loved
    No matter where you are or who you’re with, you make people feel pretty damn good about themselves at all times. As a kid I thought all Moms were like you. Sensible, funny, & ready to talk the ear off of anyone who was up for a conversation. As a grown up, I realise that you’re special. Grown ups, for the most part, are weird & can be super antisocial. So, having you as my mentor & teacher throughout life has meant that I love connecting with people. Hearing their stories. Laughing. I can’t even begin to count up how many people have told me & how many times I’ve heard stories of your generosity of spirit. I get pulled aside at parties, events, & in the company of long-time family friends to be told just how special you are. And, let’s just put it out there, the more red wine people drink, the more hilarious stories are that come out about you & the adventures you’ve taken people on over time. Adventures that these folks hold tight to as some of the best times of their lives. I won’t mention the New Orleans story, this is a G rated blog, but let’s just say that you’re definitely something & someone to live up to! If I could ever embody even an iota of the way you make feel others feel, my life would be worthwhile as heck. A mixture of self awareness & true giving of energy & spirit, Momma you’re truly a legend.
  6. Your Missouri Shines Through Often
    You’ve been in California for a long time now, but you really can’t take the Missouri out of the girl, can ya? One thing I love about you is how you’re able to take all of the pieces of yourself & put them together to form a worldly, intelligent woman with a bit of twang running through everything you say & do. If it weren’t for you, I don’t think Rob or I (or our kids) would know how to use colloquialisms such as “Well I’ll be damned.” or “God love ’em.” in context so perfect that – no matter where we are in the world – we’re understood. There’s something about following our adventuresome spirits towards wide open spaces on the road to Hannibal that makes my entire self smile. Just grab a rental car in Kansas City, hit up the Sonic for a pork tenderloin & Mr Pibb, put a Wynonna Judd cassette in the tape player – & cruise into good times on the way to the farm. California is cool, but it’s the Missouri in you that I love the most.
  7. You Taught Me To Collect Memories & Moments, Not Things
    I’ll never forget your battle cry when heading into adventures: “Have toothbrush (& a clean pair of undies), will travel!” Like Wonder Woman without the booty-baring costume & sans cape, you’re always up for having fun. Whether we’re driving, flying, on a boat, plane, or train… you’ve aways been my #1 person for adventures. From the time we were really small, I can remember you telling Rob & I that it was memories that we were paying for when we went places. We didn’t need things (though, let’s just take a moment to stop & pay tribute to cheap souvenirs in tacky touristy shops abroad), we just needed each other. The best investment ever made is in experiences & experiencing life with others. And, it might be a trip to the beach or a trip to the Alps, either way, you always taught me to have a glass of wine, a bite of the cake, & to take in the moment. Enjoy each adventure, no matter how small. Here’s to the next one!
  8. You Are One Helluva Grandma JJ
    Now, I’ve always known how fab you are as a Mom. But it wasn’t until our little Pootie girl was born that I saw your true silliness & depth shine through. From the moment she was born, I understood the magic of grandparenthood in a way that only a someone who has become parent themselves could. Just as Grandma Roma was my hero from the moment I took my first breath – you are my daughter’s hero. There’s no question about that. You’re her soulmate. You’re her everything. And OHMYGAWD I thought I was spoiled growing up, my kid has the world (& Grandma JJ) at her fingertips. Watching you two together reminds me that magic still exists. And, seeing you now with Rob’s girls is such a joy & a pleasure. How the heck are you good at ALL THE THINGS? I’m not sure how you find the recipes for & then mix your potions of kindness & generosity, but I’m glad that you do.
  9. You Enjoy A Nice (or slightly mediocre) Glass of Wine
    Let’s talk wine, shall we? For a woman of the world, you’ve always had quite the palate for a lovely (or not so lovely) drop. When I think about you, I often think back to our European whirls together, & all of the times you’d order a 1/2 ‘giraffe’ of vino di tavolo at the local Italian & end up giggling until one of us was in tears. I love that you’re just as nonplussed drinking a $1000 bottle of wine as you are excited to drink a Two-Buck-Chuck as long as the company is right & the conversation is flowing. Ice cubes in red wine? Why the heck not! Warm white? Sure thing, if the mood is right! As with everything in life, you’re in it for the right reasons. To enjoy, to share, to make memories of occasions. Wine snobbery? Nah, not my Momma. She’s happy to be at the table with people she loves. Everything else is a bonus.
  10. You’re 70! Holy Shit, You Made It!
    MOM! YOU’RE SEVENTY! Remember when turning seventy seemed old? I guess in 2018 seventy is the new forty – or something like that. Because, when we’re honest, you have the outlook of a Gen Z, the technological nous of my millennial compatriots, & the experience of a Boomer. So, the last thing anyone could ever call you would be old. In fact, sometimes I think you’re younger than me. I mean, to quality that statement would be simple, right? I’m abed by 9pm, you’re up into the wee hours. You’re the first one to jump off of a mountainside (albeit, strapped to a handsome young man with a glider), the first to do most things. And, with time, you seem to be getting more & more adventurous. Thank you for the million trips you’ve made from California to New Zealand to help us parent our best girl, for the late night phone calls, for the FaceTime sessions that start in tears & end in laughter. You’re everything I hope I grow up to be & then some.

Happy 70th Birthday, Mom. We love you.

You make this stuff look good! Now let’s go get donuts, drink wine, & dance on tables.

Disasters in Vlogging (my EPIC mistake)

FULL DISCLOSURE
Whilst I may be a professional storyteller & content creator in my day job (and, long-in-the-proverbial-tooth when it comes to content production & creative expression) I still screw things up from time to time. Especially when I don’t follow my own best practice rules around content, setting up a good story arc, & getting the right footage or images to support a particular story line.

Case in point, my last Vlog. The idea was supposed to be silly, fun, and informative. And, it was going to center around all of the strange & wonderful flavors of chips found in New Zealand that I didn’t grow up with in the USA (meat people, chips here taste like every type of meat under the sun… it’s a trend that’s both weirdly tasty and wildly fascinating all at once.)

To begin with we thought our idea was clever & the narrative clear while filming. After an hour of shooting, we packed up shop & I hit the editing suite. The video we shot was neither clever or clear. My story line was too complex & went off tangent. No matter how I cut the conversation, the end product felt gimmicky & wobbly at best. It was one for the rubbish bin. To say I was disappointed in myself for not getting good enough content for a YouTube channel with only 14 subscribers would be an understatement.

I was livid with myself! C’mon, Cass! This is what you do. It’s what you’ve been doing on behalf of brands for over a decade. I kept asking myself “Why’d you not put into practice the elements you know are needed to make a good, cohesive story?”

The answer: I dunno.

Maybe I got over-confident. Maybe I thought I’d fix any missteps in post. Or, maybe I just was trying to do too much at once (I’m going to go with this one.) The end result is that I’ve binned this video as I’d imagined it in long-form in my head & instead put together a cut-down version of outtakes which are actually pretty funny!

And, whilst I’m kicking myself for not having a video to post for a few weeks now, I’ve learned some good lessons. 

Simplified down, here they are:

Lesson 1: know the story you want to tell before you hit ‘record’
Lesson 2: stick to a simple story line (this is imperative!)
Lesson 3: know the tone of your narrative up front – and plan B roll/supporting shots
Lesson 4: outtakes are sometimes the best takes
Lesson 5: eating chips & drinking gin on a Sunday afternoon with your best friend/soulmate is worth a re-shoot next week

Enjoy our outtakes, they’re all we’ve got this week!

The Day That Changed Everything

I recorded my first vlog last Thursday (New Zealand time.) It’d been a long time coming. A reaaaaaallllllllllllllllllly long time.

You see, I’ve been writing long-form and short-form blogs on topics ranging from fitness, to parenthood, to leadership, to feminism, to Dad Jokes for nigh on a decade now (yes, I am THAT old). So it just made sense that vlogging would be the next step for me when it comes to embracing the tickle of creativity in new forms and channels.

That said, there’s always been a little hitch in my proverbial get-along when it comes to posting a vlog. Writing has always come naturally, almost easily, to me. Words are comforting. In them I find routine, familiarity, and power. Discovering new words and marrying them together with those I’ve written a million times over to form a rhythmic sentence is a joyful experience. Blogs, Facebook posts, Tweets, and Tumblr posts are malleable, editable. And, they allow me the freedom to re-jig a sentence or a paragraph if the first version wasn’t exactly how I’d imagined. In short: even though I can am fearless behind a camera, and in facing a blank page that yearns to be filled with emotions and dreams and pain… I am shit-scared of looking down the lens of a camera and opening up.

I’ve got all of the whiz-bang gear that any self-respecting Youtuber in the making needs. A sharp DSLR camera. Lighting rig. Heavy-duty tripods all around. And an opinion on most things (with, unlike many young content creators, decades of experience to back up said opinions.) That said, it took something big, frightening, and altogether maddening to get me into the DOING the doing. The only way I was truly going to allow myself to feel vulnerable, unprotected, and open to criticism, was in speaking up for others more vulnerable than me.

That’s why I had to do it Thursday.

Thursday was the day that the President of the United States decided to strike out at a brave community of already marginalized people. He, in a series of hateful tweets, tried to crush the aspirations and professional journeys of 15,000 trans Americans serving in our military back home. I know that this was a diversionary tactic meant to distract from his other criminal behaviors. But, this time he picked on the wrong people. At the wrong time. On the wrong platform. I for one had finally had enough.

From the moment I woke up to Trump’s idiotic, bombastic tweets I actually felt a both a physical and emotional response in myself. My eyes cried angry tears. My next blushed red with anger. And, I felt completely hopefully to do anything to help anyone. Being so far from home, I couldn’t join in the marches, or help the cause on the ground with my physical presence. And, I didn’t think something as simple as words on a page would be enough to let our trans brothers and sisters across the world know that they’re not alone. That I’m here for them. That they’re burdens on no one.

And then it hit me, this was the time. I needed to give those who feel like they don’t have a one, a voice – by using mine. For the first time ever, I needed to make a stand and speak up.

Trans people are not a burden.
They are brave.
They are strong.
They are worthy.

When simply leaving the house in the morning is an act of defiance, then I could face an unquestioning camera in an empty room and add my voice to their fight. Thursday (and, for that matter, every day) was as good a day as any to reaffirm the beauty in our differences. All of us. In my vlog, I ask my fellow Americans – as well as other global allies and citizens –  to stand with me in protecting our most vulnerable.

It was touch-and-go there for a moment when I thought I might break down into tears. Or spout expletives in rage. But, for those without a voice, I tried to use mine in the most respectful way I thought possible at the time.

Below is the video I made. Please watch it, and if you’d like, share it. If only one person watches it and sees that there’s help and love in the world for them – and they realize that others will stand with them and help carry the weight of their world – then I’ve done my job.

Our country was founded on the acceptance of difference. On different-ness.  Creed, race, religion… all of it. We need to go back to celebrating that which both binds us and makes us unique. We need to stand for those who cannot stand for themselves.

Kindness first, always.

#NotMyPresident #TransRightsAreHumanRights

Photographs & Memories – June 2017 

Okay, okay… I’ve been fairly lax on the posting-my-best-photos-monthly front. Why? Because, busy.

Busy with work, with family, with travel & adventuring… basically, sneaky ‘ol Life got in the way of being bloggerific. And yeah, the ‘glorification of busy’ is a thing… so I need to stop using busy-ness as an excuse for not doing more of what I love. 🙂

That said, June was an amazing month in my world. And, I can’t wait to share some of our adventures with you! Work was fulfilling, family were/are happily settled, and I was blessed to travel to two beautiful, sunny, summery climes to escape New Zealand winter for two of the four weeks of the month. Speeding up, slowing down… enjoying a change of pace most days.

Winning!

Below are some of my fave images and memories from Queensland, Australia (if you ever have the chance to visit the Capricorn Coast & Great Keppel Island – do it!), and from home – ten sun-drenched days soaking up my people and culture in California.

Shades of turquoise and gold play havoc with my happiness in these images. And, smiling faces remain happy for all times.

Enjoy, Team. As always, if you’re keen to use my images, please reach out and ask.

Cass

Surf spotting, Huntington Beach style. This is, by far, my Happiest Place on Earth. Waves crashing, thrashing and gently finishing their journeys in soft sea foam blankets at the sandy shoreline.

Venice Beach, when you’re there… look up. Always look up. Blue on blue on blue…

No work. No shoes. No worries. And… no gravity? As long as the sun is shining, life’s shining too.

Skateboard serenity at Venice Beach. These cool cats are easy to watch for hours on end.

Absolutely blissing out.

I attended VidCon in Anaheim – it was a pleasure to meet so many people from different places, backgrounds, and dreamstyles. I enjoyed geeking out & spending time with each person who spent their time chatting to & laughing along with this tourist at home. Above is Hannah Hart, YouTuber/Author/TV powerhouse & all-around fabulous human. Let’s be honest – being a Momma & running the rat race means I didn’t have a clue about who most of the ‘stars’ were, but it was a fascinating experience & I’m already looking forward to the next VidCon!

This big geek! Nerding out before the VidCon extravaganza that was.

The Rainbow Hut on Great Keppel Island in Queensland, Australia. It felt like we stepped back in time to a place dripping in multi-colored, sun-drenched amazingness. Cannot wait to return!

This has to be THE ROOM with THE VIEW. Great Keppel Island Hideaways, I could’ve stayed on here for ages & ages… heavenly, mystical, & OTT on the natural beauty scale.

Toes in the water, salty jeans, and a smile permanently painted on. Talk about one heckuva arrivals & departures lounge.

Yeppoon sunrise. Heaven. Heaven. Heaven. #TakeMeBack

 

Photographs & Memories – February 2017

Well I’ll be damned. Where in the world did February go? 

Did I blink and miss it? 

Seriously though. February, you sure flew by at the speed of a speedy-thing.

To find a photographic trend for the month, I’ve had to go back into my camera’s memory (thank goodness for a camera’s memory when mine fails to serve).

What did I find? RAINBOWS! 

Many, many, many rainbows. Which makes a theme for this month a simple one: Pride.

Pride in family. Pride in friends. Pride in the businesses we work for. Pride in our diverse community. Pride in the freedom to love who we choose.

 

An ode to a legend, Ponsonby Rd flair.

Sculpture on The Gulf, Waiheke Island wandering.

Amber waves.

Heaven is post-card perfect, on Waiheke.

#HoldTight, don’t let go.

Family by choice, afire by nature. #BGO17

Searching for sundown, North Shore styles.

Workmates roaring into the night, Auckland Pride Parade 2017.

Fuel set to music. 

Photographs & Memories – January 2017

January 2017 started with a warm summer breeze on Waiheke Island in New Zealand – and ended in a freezing cold cemetery in rural Missouri surrounded by family as we farewelled our matriarch.

From the highest of the highs, to the saddest farewells, I can honestly say that January made me stronger.

Thank you, for that, Jan.

The images I’d like to share from this month reflect my love of summer, of my homeland, of my family – and of simply being present.

Beached.

A final view from above.

Last long drive home.

Take care of her, Grandpa.

3am wake-up call.

Broody blues in black and white.