The Case For Writing (And Investing In) Your Brand Story

What's your story? No, really. What is it? Humour me for a minute - let's try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind about your story. While thinking through it, allow your mind to wander. Allow your biases, for …

VidCon Australia: Defining Influence & Working With Influencers

When I flew to Anaheim last June, I wasn't simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime...and, something else entirely. Exactly what that 'something' was, I hadn’t a clue - but I knew I’d know it when I saw it. I knew a …