Lessons of a life lived thankfully.
Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife - or both - beg to go in!) told the world that they would soon be “switching up social.” And switching things up, they have done! In a statement across channels - …
When I flew to Anaheim last June, I wasn't simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime...and, something else entirely. Exactly what that 'something' was, I hadn’t a clue - but I knew I’d know it when I saw it. I knew a …
Continue reading "VidCon Australia: Defining Influence & Working With Influencers"
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
FULL DISCLOSURE Whilst I may be a professional storyteller & content creator in my day job (and, long-in-the-proverbial-tooth when it comes to content production & creative expression) I still screw things up from time to time. Especially when I don't follow my own best practice rules around content, setting up a good story arc, & …
A few evenings ago, I had the immense pleasure of sharing a room with about 70 local digital and social media minds to talk about the ever fascinating topic of Social Media ROI. I'll be honest and tell you this: I stopped going to most social media gatherings centered around this topic a long time …
Continue reading "Social Media Is Dead, Long Live Social Media"
Okay, okay... I've been fairly lax on the posting-my-best-photos-monthly front. Why? Because, busy. Busy with work, with family, with travel & adventuring... basically, sneaky 'ol Life got in the way of being bloggerific. And yeah, the 'glorification of busy' is a thing... so I need to stop using busy-ness as an excuse for not doing …
Well I'll be damned. Where in the world did February go? Did I blink and miss it? Seriously though. February, you sure flew by at the speed of a speedy-thing. To find a photographic trend for the month, I've had to go back into my camera's memory (thank goodness for a camera's memory when mine …
On the drive to school this morning, while sipping a hot chocolate & telling me all about Minecraft and why I MUST LEARN TO PLAY, my daughter paused to ask me what I was doing recently at work - &, if she could help with anything. My first response was a quick internal conversation with …
Continue reading "Social Media Influencers (one kid’s perspective)"
