Hello Bath Bombs, Goodbye Social Media – Why I Respect LUSH’s Decision to Leave Social Media

Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife - or both - beg to go in!) told the world that they would soon be “switching up social.” And switching things up, they have done!  In a statement across channels - …

VidCon Australia: Defining Influence & Working With Influencers

When I flew to Anaheim last June, I wasn't simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime...and, something else entirely. Exactly what that 'something' was, I hadn’t a clue - but I knew I’d know it when I saw it. I knew a …