Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife – or both – beg to go in!) told the world that they would soon be “switching …
Category: social media marketing
Forget Hacking Algorithms! Do This ONE Thing & Your Content Will Stand-Out Every Time You Post
I’m Old(ish). Lately I can’t seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. …
The Case For Writing (And Investing In) Your Brand Story
What’s your story? No, really. What is it? Humour me for a minute – let’s try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind …
Read More "The Case For Writing (And Investing In) Your Brand Story"
VidCon Australia: Defining Influence & Working With Influencers
When I flew to Anaheim last June, I wasn’t simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime…and, something else entirely. Exactly what that ‘something’ was, I hadn’t a …
Read More "VidCon Australia: Defining Influence & Working With Influencers"
Social Media Q & A: Influencers, Channels, & Trends
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
Read More "Social Media Q & A: Influencers, Channels, & Trends"
Social Media Is Dead, Long Live Social Media
A few evenings ago, I had the immense pleasure of sharing a room with about 70 local digital and social media minds to talk about the ever fascinating topic of Social Media ROI. I’ll be honest and tell you this: …
