This isn’t a new idea, in fact it’s an old one. It’s only the platforms on which we’re meant to sparkle that are different. Le sigh. Hands up if you’re already bored of all of the beaty-chesty congratulatory swill that …
Category: social media marketing
My Favourite C-Words
If there’s anything I love in work & life it’s a good deep-dive into C-words. LOL. WTF? Hold the phone… Yeah, welcome to my mind. Always a bit left-field, but that’s cool. Left-field was always my favourite position on the …
Hello Bath Bombs, Goodbye Social Media – Why I Respect LUSH’s Decision to Leave Social Media
Last week UK company LUSH (yes, the bath bomb brand that I cannot walk past without having either my daughter or my wife – or both – beg to go in!) told the world that they would soon be “switching …
Forget Hacking Algorithms! Do This ONE Thing & Your Content Will Stand-Out Every Time You Post
I’m Old(ish). Lately I can’t seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. …
The Case For Writing (And Investing In) Your Brand Story
What’s your story? No, really. What is it? Humour me for a minute – let’s try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind …
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VidCon Australia: Defining Influence & Working With Influencers
When I flew to Anaheim last June, I wasn’t simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime…and, something else entirely. Exactly what that ‘something’ was, I hadn’t a …
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Social Media Q & A: Influencers, Channels, & Trends
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
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