Forget Hacking Algorithms! Do This ONE Thing & Your Content Will Stand-Out Every Time You Post

I'm Old(ish). Lately I can't seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. And,¬†though it's difficult to admit, the pre-internet-era was a time that existed in my lifetime. …

The Case For Writing (And Investing In) Your Brand Story

What's your story? No, really. What is it? Humour me for a minute - let's try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind about your story.¬†While thinking through it, allow your mind to wander. Allow your biases, for …

Breaking Bad Buzzwords (A Marketer’s Guide to Less BS)

Have you ever had an out-of-body experience in a work meeting? One of those did-I-just-zone-out-or-are-these-people-speaking-Martian moments where you hear people as clear as a bell, but no matter how hard you try, you just can't figure out what in the world they're on about? You hear words, pauses, and see nods of approval from others. But …