Living Your Life On Purpose: A Busy Person’s Guide To Ultimate Fulfilment

It’s 11am on a Tuesday in Auckland, New Zealand & I’ve just flown in from Los Angeles. Before you ask, no, I didn’t do the literal flying. The pilots did, obvs (*insert Dad Joke about tired wings from all that flying here*)

Right now my mind, body, & soul are balanced. Why? Well, for almost every second of the twelve hours I spent winging my way back to reality, I thought about freedom.

All kinds of freedom.

Freedom of choice is huge for me – when I feel super fenced in, I usually feel that way because I don’t feel in control of my time, my decisions, or my future. Having freedom of choice is integral to me being able to live my life purposefully.

Freedom be myself – it goes without saying that there’s a difference between acceptance & inclusion. So often we have to hide parts of ourselves to fit into a certain culture. From where I stand right now, being me is more important than the alternative.

Freedom to accept my present situation – we’re all right where we’re meant to be, even if we don’t like everything about it. I’m one of those super annoying rose-coloured-glasses people who can find good in 99.9% of situations I’m in. Being able to accept the good & the bad means I’m free. Worst case scenario, you change & struggle & grow. Right?

And by rights, the freedom to change who I am & what I believe in.

So I took the time, Team.
The time to ponder, question, struggle, grow & change.
Time is such a precious gift – how lucky I was to have had some to be able to dig deep.

On this trip, I had many a plane, train & Uber ride in which to embrace my wandering mind. I don’t know about you, but it’s been a REALLY LONG TIME since I allowed my mind to wander beyond the realm of doing. I’m consistently pushing myself to do more, create more, be more… but I never allow myself the time to wander without reason.

Last week, wander I did.

Four of the five days I was on the ground in California, I walked half marathons. Not purposefully mind you (which is ironic considering the title of this article, but roll with me). I never set out thinking I’d walk a crazy distance each day – I only set out thinking that, no matter how uncomfortable it was, I would allow my mind to wander. I’d allow myself the gift of discovery. I’d be kind to my body with nourishing food.

Walking near the Pacific Ocean, I dove deep into my own mind. One major blessing I had was that I had no data on my phone & there was little access to WiFi. So, after habitually taking my phone out of my pocket about 20 times to aimlessly look through it – I trained my mind to stop. I put my phone in my backpack (NERD ALERT! At least it wasn’t a fanny-pack/bum-bag) & took out a pen & paper.

As I walked, if an idea hit me, I wrote it down. Scribbled remnants of clear-minded creativity. For the first time in 15 years I wrote poetry. A tickle in my soul said write. So I did. And, while my first poem was rusty, the 15th was/is pretty damn good.

I watched people a lot. Observed families on vacations. Saw Germans jump into the sea for the first time – flailing arms overwhelmed with excitement & adventure. I watched young people busy falling in love watching sunsets (totally not in a creepy way, sheesh). And, I looked on as sporty joggers made their way from Manhattan Beach Pier to Hermosa Beach & back (still not creepy).

The output of a few days of not being on a deadline to create, shift gears, & strategise? A whole lot of beautiful, jumbled, actionable clarity around where I am, who I am, & where I’d like to go in life in the next few years.

The reality of being back on home soil though, is that I’m absolutely frightened about losing this newfound momentum. I’m nervous I’ll forget who I am at my core. But, let’s be honest… that ain’t gonna happen on my clock.

Whilst walking, scribbling, & not being a creepy watcher-of-all-the-people, I wrote down some thoughts on living life purposefully. On finding fulfilment everyday. And, in building in time for creative & deep thinking.

These next tips & tricks are absolutely do-able.

They’re free for us all, too! And, if you’re like me & find yourself at a bit of a cross-roads (oh no, does this mean I’m getting old?) you might just feel better about the cross-road itself after reading through.

Right, here we go…

  • Smile More
    This is a seemingly (ahem, misleadingly) simple ‘hack’ when it comes to living life more purposefully & feeling fulfilled on the regular. Smiling is, in all actuality, a self-fulfilling prophecy for happiness in both the psychological & physiological sense. When you smile, even if you really don’t feel like it, your body sends all kinds of happy juju-vibes into your bloodstream & you end up happier. Weird, right? But, science makes this so (& maybe a bit of magic, too). Smiling more isn’t just about you either. It’s about the happy juju-vibes you’re able to spread to others. And, if the world needs more of anything, it’s happy juju-vibes. Plus, selfishly, making others feel better about themselves is my ultimate fuel. Having the tank consistently filled through kindness rocks. So, while it may seem super simple, just do it. Smile more. Smile often. Smile until your cheeks need a rest.

 

  • Do Unto Others
    If you haven’t heard this saying before… where the heck have you been? I absolutely live my life by this motto & always have. Oftentimes overused & underdelivered upon, these words have had a profound effect on me at many junctures throughout my life. Like a nagging voice in the back of my own head, these words act as tenets to my existence & consistently force me to think beyond my own self, beyond my own frame of reference, beyond even my own narrative around a journey. By purposefully acting on a kindness first viewpoint on life, I find my sense of fulfilment is topped up daily. If you live with a viewpoint that your actions & words do matter to others, then you live more completely. When you do unto others you get back what you give. Even when there’s nothing in it for you in the moment other than even a quiet moment to skite around being the better person, good begets good. Do more good to others & more will come to you. Ah yes, a prefer recipe for fulfilment.

 

  • Get Used To Being Disconnected (observe people)
    We’re always on. Always connected. Always buzzing, pinging, & beeping. And, we’re addicted (for the most part) to our mobile devices. That little red notification button is more addicting that crack – seriously it is! So it’s no surprise that droves of uber-and-over-connected people are learning to turn off. There are retreats in all corners of the world literally dedicated to turning off your phone & learning how to work through the silence that settles in your mind & soul when you don’t have something in your hand shouting out to you constantly to consume. I for one can tell you I am a fully-fledged member of the majority of people who’re too connected. I’m shit at just being in the moment. And, my goal in life is to become less shit at being present. Yesterday, walking on the beach without anything in my hands, I realised that my little baby is now a 12yr old independent (& beautifully stroppy) young woman. I blinked & she grew up. Sure I have 300,000 photos of her on Facebook, but looking back, I have only a few dozen deep memories of her childhood that happened without a camera in hand. Since returning home, I’ve put some tactics into play around disconnecting. At work I leave my phone on my desk & take my apple watch off in meetings. At home I leave my phone & computer in different rooms to where the family is. I’m not going to lie, it’s a struggle to not have my technological safety blanket with me at all times… but good god, it’s freeing to be always in the moment. Looking into the eyes of people you care for is magic. What you see reflected back might just get you through the toughest days you’ll ever face.

 

  • Listen More (to yourself, to others, & to the universe)
    This tip dives deeper than simply turning your listening ears on. While most of us are always in a hyped-up state of working through answers to pauses in conversations instead of listening to hear – we are all facing a crisis of understanding why it is we do what we do. Listening is multi-faceted & especially feels foreign if you’ve been sipping the Kool Aid of oneupmanship for years & years. Listening to yourself is extremely important to living more purposefully. What is your gut telling you about a situation, a project, or an opportunity? Tune in to your intuition & you’ll grow & change faster than you could ever imagine. Also, listen to others. What are the people who love you telling you? What’s not actually getting through? For me, it’s that I am worthy. I am good enough to follow my dreams. Sure it’s scary, but my beloveds have my back. Why not take a risk. Why not just jump? Beyond humans, listening to the universe (yeah, yeah, I know it sounds super hippy-esque, but roll with me here) is one of the best things you’ll ever do when working towards more fulfilment. Stop, observe, try new things. What’s coming your way? What’s not? And, what can you do to help shape fate? When you take the time to listen more, you get back more. And, you’re able to be more to others. Listening ears/soul, ON!

 

  • Try, Fail, Learn, Grow, Repeat ad infinitum
    At what age or juncture in life do we go from being invincible (remember being 5yrs old, dressing as Super Woman, & flying out of windows?) to being afraid to try at all for fear of failing? Why does growing up usually mean praying at the pew of comfort when it comes at expense of adventure? Personally, I’ve always fought against getting comfortable. For me, comfortable usually delivers a hearty dose of boredom. And believe you me, when my inspiration tank is empty, my wheels turn towards other avenues & ventures. As far as living a truly purposeful & remarkable life goes, the best & worst times usually blend into one & the same because it is in those moments of discomfort than we learn the most. It is in these moments that we grow. My life mantra is that we must all at least try. If you want to play tambourine on stage with Elton John, you’ve gotta at least buy a ticket to the concert, right? And, even if you get on stage & don’t happen to have a tambourine handy (damn it, Cass!) … at least you’ve tried & know better for next time. From a professional sense, I’ve always pushed myself into roles that scare me a little bit. Selfishly, I want to grow. I want to stretch. I want to help others. To do this I need to stay in motion. Standing still is safe, sure. But it’s also boring. If you’re looking for purpose, if you know what drives you, get out & try. Learn to be okay with failure. Learn, grow, & get back on that horse. I promise you, you’ll look back on this very moment in a year or 10 years & be so damn proud of yourself for moving forward.

And there you have it. Tried & true ways to dive deep into what drives you & to put them into action.

If you’ve got your own methods for not only finding your purpose, but ensuring you stick to the things that matter to you most, please comment below or shoot me an email.

I’m always happy to learn from others!

As always, thank you for reading.

#KindnessRocks #KindnessRevolution

Forever Friday, How To Keep Those Pre-Weekend Vibes Alive All Week

Friday. FriYAY. Saturday Jr.

Whatever you call it, Friday is our collective Bae Day. Hard not to love even the thought of it rolling around again (especially if you’re sitting on Sunday night or Monday morning), right?

With a typical work week, we give different meanings & values to each day. C’mon, we all do it. We have to, simply to survive!

Monday’s can seem overwhelming, but they’re a turn of the ignition on a new week. Tuesdays are scientifically (supposedly) our most productive days. Wednesdays are “hump days” because, whew, we’ve hit the middle of the week & are gunning for weekend vibes. Thursdays… well, they’re pretty cool. They’re like Tuesday with a taste of Friday.

And then there’s beautiful, beautiful, Friday.

A day whose most popular associated acronym literally thanks a higher power for another pre-Saturday rolling around again. TGIF, indeedy!

And, try as you might to escape it, almost all of us who work a typical 40 hour week for a living, live for Friday night & that roll-on-weekend-Momma-needs-a-break-and-most-likely-a-strong-margarita feeling

So here, in no particular order, I’m serving you up some ways to keep a little taste of Friday alive all week long (through the lens of each week day.)

MONDAY:
The first thing we could all do to bring a Friday Feeling to each day would be to maximise our efficiency at work.

SNOOZE! What a boring thing to suggest, right?
Nah. Wrong.

Think about it. How long do we spend mucking about with emails first thing on a Monday? How long do we spend in meetings about meetings that eventuate in more meetings about meetings we have repeating at the beginning of each week. Meetings where we achieve very little actual actual output?

Too long, I reckon.

I can’t stand busy-work. It bores me & is a super-highway with cars screaming down it at breakneck speed with the end destination being Disengagement City. I thrive on having clear direction, scoped projects, & knowing where to best spend my energy & time.

So, for Monday here’s my tip:
Make Monday YOUR DAY & use it to set the week up for success. Prioritize your work & your calendar. Set yourself some tasks. Stick to a plan.

Then… have a margarita. Monday Margaritas are the best!

TUESDAY
Ah Tuesday, our little steam engine of the week. You’re not Monday, which is a blessing for most, & you’re also the day we really get stuck into the doing part of the hard work – well most of us.

I reckon Tuesdays are ready-made for injecting a bit of Friday Feelz into from the outset. If you’ve got your week sussed on Monday, then you’re clear on where you’re going & how you’ll get there by the time the weekend rolls around.

So on Tuesday, the tip is simple:
Go hard. And, if you can, tell at least one joke to an unsuspecting colleague. The more cringeworthy & gfaw-inducing your punchline, the better.

Everyone will be busy, busy, busy doing worker bee things. A well placed Dad Joke brings a bit of Friday & a bit of snort-worthy giggles to the office.

WEDNESDAY
Ah there you are, middle ‘o the week! Over the hump, we’re headed blissfully downhill. Deep breath, we can all see, taste, & feel Friday growing closer & closer. Wednesday is a great day – really, it is.

I like to start adding Friday Feels into the middle of the week. Wistfully glancing forward towards a brighter, weekend vibe. Wednesdays usually fly by for me. It’s like I blink & they’re over.

Most likely because this is the day where the most meetings happen. Wednesday is right smack-dab in the middle of our own self-imposed time limits to finish projects or move them forward. So it’s about this time we get quite the wiggle on in the productivity stakes.

Injecting Friday into Hump Day? Here’s my tip:
It’s easy, you’re headed downhill, baby! Turn on some music, do a little dance, & keep that head up.

Thursday’s only a day away now.

THURSDAY
Yassssss, we’re almost there team. Seriously. The prize is waiting to be grabbed with both hands… and it’s only one more day of hard yakka away.

I actually adore Thursdays. Thor’s Day, as it were. I always feel a bit pumped, like the people on Venice Beach with arms the size of tree-trunks, getting this close to the end of the week has this little gym-junkie raring to get a few more sets (AKA ‘meetings & projects’) in before mañana rolls around.

Thursdays are full of pizzaz, productivity, & peace of mind in knowing that Bae Day is close enough to touch.

And, so we rock it, don’t we team? Injecting Friday into a Thursday… easy as:
Just roll with it. Take the knocks with a smile. Sprint until your legs give out. You’re almost there.

FRIYAY!
We made it.

Yasssssss! How do we then go about Injecting more Friday into Friday?

That sounds crazy. Absurd. Ridiculous even… but I reckon we should. Enjoy a day of casual dress. Take even a small lunch break & really make it ‘your time’ to start winding down – or up. Because if you’re like me, you don’t take lunch breaks every other day – even though you should – so TGIF is the day to do it.

Why celebrate a day just because it’s nearer the weekend than other days? Because, life is short & the weeks fly by. Don your sexy-as rose coloured glasses & pay the Pied Piper of Happiness. You deserve it!

Bring on the freakin’ weekend, or summat.

There you have it, Team. A few tips to inject Friday Feelings into the rest of the week. Whether you take these to heart – or simply just remember to slow down every now & again throughout the work week to re-set, re-energize, & re-organize.

We all work so hard & live busy lives. Perhaps the best way to live at all times is to take time to simply reflect & be thankful.

Friday, I know one thing’s for certain, I’m thankful for YOU!

The Social Media Un-Guru

My day job is an exiting one. In the course of a day I get to be part storyteller, part creative, part strategist, part marketing geek, part student, and part teacher.

Because my role is focused on the complicated world of social media as a whole, I’m most often defined as “our social guru”. The best part about being “our social guru” at work is that people are happy to claim me out loud – which makes my nerd heart very happy.

I love learning non-stop about how people act and interact online in a social space, but I’m no guru in any sense traditional or new-age.  I’m a storyteller, a connector, a passionate lover of human psychology, and a person fascinated by people. I love finding out what sets in stone and proliferates bias in a community. I also find great pleasure in cracking into deep-data-dives which make my head spin with insights and ideas to help businesses and individuals connect on a real, old-fashioned level (even though the connection mechanic is new).

But, a guru I am not. Not a fully fledged one anyhow.

To start at the definition of the work, guru is a noun which means “teacher” in Sanskrit. As a noun it means the imparter of knowledge. On these accounts I could say, yep, I’m a bit of a guru. Teaching others and expanding their knowledge base is the most important thing any of us can do, so in this sense I draw much joy from being a guru in the traditional sense. And, I try to teach someone something new each day – as well as push myself to learn constantly and let others teach me!

That said, I’m not teaching in a world of traditional Sanskrit and glorious gurus – in fact, in a modern, western digital society the term “social media guru” has a beaty-chesty connotation to it. Braggadocious even. And that’s because, in the short history of social media, many self-styled gurus turned out to be little more than modern day charlatans pulling the wool and promising the moon (branding social media the silver bullet of cheap marketing success) while charging out the ears.

In fact, these self-styled gurus have done more harm than good for social media realists like myself. Their vocabulary is non-definitive and their promises empty. But, luckily, most savvy businesses with solid social strategies are leaving these old-school gurus behind and searching out people who can tell amazing (genuine) stories in real-time while also demonstrating a discernible return on investment.

I like to think of the people above – myself included – as revolutionists of thought and creativity. To me, we are today’s mass-market storytellers focused on the individuals we are selling to as just that, individuals. Targeted advertising and creative means we say the right thing at the right time and we teach others (even our competitors) by showing what we are about. And, hopefully, offering value to each person as we interact with them.

I like to call us “Social Media Un-gurus”. I could write for years on the attributes of un-gurus – but I think most of what I’d say would be pretty commonsensical. To get people to connect, you need to care and work on an even and genuine playing field. Sharing insights, passion, and technology will keep us all connected. And it’ll be those un-gurus who change with the times and experiment that rise to the top.

 

social-media-gurus