When I flew to Anaheim last June, I wasn’t simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime…and, something else entirely. Exactly what that ‘something’ was, I hadn’t a …
Tag: Marketing
Social Media Is Dead, Long Live Social Media
A few evenings ago, I had the immense pleasure of sharing a room with about 70 local digital and social media minds to talk about the ever fascinating topic of Social Media ROI. I’ll be honest and tell you this: …
Breaking Bad Buzzwords (A Marketer’s Guide to Less BS)
Have you ever had an out-of-body experience in a work meeting? One of those did-I-just-zone-out-or-are-these-people-speaking-Martian moments where you hear people as clear as a bell, but no matter how hard you try, you just can’t figure out what in the world …
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