This isn’t a new idea, in fact it’s an old one. It’s only the platforms on which we’re meant to sparkle that are different. Le sigh. Hands up if you’re already bored of all of the beaty-chesty congratulatory swill that …
Tag: social media marketing
The Great Un-Following: Why I Unfollowed Men on LinkedIn for Six Months
I was (& am still) floored by how hard it is to unearth original content made for, by, and about professional topics that originates from the minds & souls of women.
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The Case For Writing (And Investing In) Your Brand Story
What’s your story? No, really. What is it? Humour me for a minute – let’s try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind …
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VidCon Australia: Defining Influence & Working With Influencers
When I flew to Anaheim last June, I wasn’t simply escaping a cold, wet, dreary start to winter in Auckland. I was on the hunt for sun, surf, summertime…and, something else entirely. Exactly what that ‘something’ was, I hadn’t a …
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Social Media Q & A: Influencers, Channels, & Trends
I’m a writer and photographer by trade (and by passion) – I’m also a woman who is hungry to learn.
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Social Media Is Dead, Long Live Social Media
A few evenings ago, I had the immense pleasure of sharing a room with about 70 local digital and social media minds to talk about the ever fascinating topic of Social Media ROI. I’ll be honest and tell you this: …
Social Media Influencers (one kid’s perspective)
On the drive to school this morning, while sipping a hot chocolate & telling me all about Minecraft and why I MUST LEARN TO PLAY, my daughter paused to ask me what I was doing recently at work – &, …
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