Forget Hacking Algorithms! Do This ONE Thing & Your Content Will Stand-Out Every Time You Post

I'm Old(ish). Lately I can't seem to muster the oomph I need to get to the gym 3 x weekly like I used to. Long runs have turned into ambling walks where I look at flowers & other assorted flora. And,¬†though it's difficult to admit, the pre-internet-era was a time that existed in my lifetime. …

The Case For Writing (And Investing In) Your Brand Story

What's your story? No, really. What is it? Humour me for a minute - let's try an exercise together. I want you to think about how you might answer the above question. Try to formulate a storyboard in your mind about your story.¬†While thinking through it, allow your mind to wander. Allow your biases, for …

The #MeToo Movement Matters, So Does Your Reaction To It

I hope you feel uncomfortable, uneasy, and understandably upset while reading this. Super uncomfortable, even. Uncomfortable enough to want to click away to something more jaunty, more on-the-surface. Less laden with hurt, and less truth-filled. But, fight the discomfort. Keep reading. Why? Because I want you to change, even in the smallest way. I want …