Reshaping Modern Leadership

Cassie Roma is a storyteller, strategist, BRAND EXPERT, and straight-talking creative powerhouse.

As the founder of CR&Co and co-creator of First Movers Media, she’s on a mission to help people and brands move first, lead boldly, and tell stories that matter.

After two decades leading award-winning campaigns across media, sport, banking, retail, and storytelling, Cassie now partners with global organisations and C-suite leaders to turn authenticity into strategy — and purpose into progress.

From boardrooms to big stages, Cassie brings energy, humour, and a bit of rebel magic to every room she’s in. Her work sits at the intersection of creativity, leadership, and impact, proving that stories aren’t soft — they’re strategy.We all need to be challenged. Stretched. Flexed. Focused. And, changeable.

DIVERSITY, INCLUSION, & BELONGING

The power of multi-cultural, gender-diverse, and multi-generational teams is unbeatable. We have the stats to prove this and it just makes sense that with more insight, lived experience, and differing views – the less glut-of-sameness exists. Difference is a superpower. Individuality unlocks potential. And, innovation thrives on creativity.

If you’re ready to LEAD LIKE YOU MEAN IT, I’d love to help.